In 2012, Sudeep was signed as the Brand Ambassador of Joyalukkas, a Jewellery Retail Chain. In 2013, he was appointed as the Brand Ambassador for Bangalore Traffic Police Department and Income Tax Department. In 2014, he was appointed as the Brand Ambassador for Intex Technologies (India) Mobiles & Paragon Footwear.
In 2013, on World AIDS Day, Sudeep teamed up with Vijay Raghavendra and other actors to record voiceovers for the TeachAIDS interactive software, developed at Stanford University.
In 2015, Sudeep appeared in advertisements in the Kannada language for OLX.in, along with the veteran Kannada actor, Anant Nag. He had previously appeared in ads with Sadhu Kokila for the same company.